When you intent to launch an advertising campaign you should first find out what the target publics’ habits are. There is one thing that all people who might be interested in busuu.com have in common: they all surf the Net. So you’ll reach them through the Internet. Banner ads are an appropriate mean. Remains the question where the ads should be placed. Well, I think one group of interested persons are travellers who believe that it is a good idea to know a few word of the language which is spoken in the country they want to visit. Travel agencies’ web sites are a good place for bussu.com ads.