Would you make a good head of marketing?
Do this fun quiz taken from a business magazine.
ANSWER KEY. MARKETING: Are you a good marketer?
Mostly a's: If you aren't in the marketing department of your company now, don't apply for a transfer. If you are in the marketing department, apply for a transfer out.
Mostly b's: You've got what it takes to make a successful marketer. Maybe it's time for a change at the top of your company's marketing department!
1. What is the most important factor in the marketing process?
a) The salaries of the marketing department.
b) The needs of the customer.
2. Which of these functions are part o marketing: product development, pricing, distribution, promotion?
a) Promotion, as long as it includes expense-account lunches.
b) All of them.
3. Someone from the R&D department shows you a new idea. What do you say?
a) "Great idea. Let's start production at once".
b) "Great idea. Let's do some research to see if people want it".
4. The company's sales team tells you that consumers' tastes are changing. What's your advice?
a) Keep making the same products the company's always made - what do consumers know?
b) Adapt products or think of new ones to reflect those changes in tastes.
5. You are trying to decide on a price for your product. What should you consider?
a) How much it costs to make the product an your bonus.
b) How much it costs to make the product and how much consumers are willing and able to pay for it.
Here are my answers:
1- I think we have to be focused in the customer's needs. Customer has to be on the top.
2- I'm not a marketing man but in my opinion the second answer includes all kind of activities like product development, pricing, distribution and promotion perhaps we could add some other activity. Perhaps. . . . .
3- We have to choose the second one. I'm engineer and we tend to do things even if they are not under demand.
4- It is clear that you don't success in the market if you don't adjust your product to the customer's tastes. Answer b is the correct one.
5- Other b answer. We might search about our competitors and how they are positioned in the market. Of course we have to do a careful product breakdown.
Thanks for the exercise Malena
I agree with Jose Manuel Almudi in all matters.
For me the second response is appropriate in each case.