Price

Peter and Christine are discussing whether they should go with a middle market or budget price.

Malena Erin

Malena Erin (37)

Malena Erin
I speak:
Spanish, Catalan
I learn:
English, German, French, Italian
Busuu berries :
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Peter: I am telling you that a budget price is the wrong pricing strategy.
Malena Erin: I don’t really agree with you, a lower pricing is better.
Peter: But our customer perception is high and all our competitors have higher prices.
Malena Erin: It doesn’t matter, the price should be affordable.
Peter: When you lower your price people assume that the product is of lower quality!
Malena Erin: Yes, you might be right. I think a middle market pricing might be more appropriate.

Geordie Lass

Geordie Lass

Geordie Lass
I speak:
English
I learn:
Spanish
Busuu berries :
127137

Excellent. That was very clear to understand.