Peter: Maria I just spoke with the advertising agency.
Malena Erin: What did they tell you about the promotion campaign?
Peter: Well we are only going to place an ad in all the local newspapers.
Malena Erin: What about commercial spots on TV and radio?
Peter: Well for now our budget does not allow it.
Malena Erin: No commercial spots, no billboards, no promotions, we will never be able to raise brand awareness!