Price

Peter and Christine are discussing whether they should go with a middle market or budget price.

Luc636

Luc636

Luc636
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Luc636: I am telling you that a budget price is the wrong pricing strategy.
Christine: I don’t really agree with you, a lower pricing is better.
Luc636: But our customer perception is high and all our competitors have higher prices.
Christine: It doesn’t matter, the price should be affordable.
Luc636: When you lower your price people assume that the product is of lower quality!
Christine: Yes, you might be right. I think a middle market pricing might be more appropriate.

edit80

edit80 (34)

edit80
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good

houhou21

houhou21

houhou21
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good.