Luc636: I am telling you that a budget price is the wrong pricing strategy.
Christine: I don’t really agree with you, a lower pricing is better.
Luc636: But our customer perception is high and all our competitors have higher prices.
Christine: It doesn’t matter, the price should be affordable.
Luc636: When you lower your price people assume that the product is of lower quality!
Christine: Yes, you might be right. I think a middle market pricing might be more appropriate.