Robert: Before we design the campaign we need a market study to understand the customer.
elkemshipshaw: That is true. We have to analyse our target market's purchasing habits. We need a survey for sure.
Robert: I see we need to do a lot of research before this product launch. What else do we need to do?
elkemshipshaw: We need to have a clear idea about the distribution channels.
Robert: Right, the design of the campaign and the logo must make a strong impact.
elkemshipshaw: Don't forget as well, that customers love promotions, we need to have promotions!