Price

Peter and Christine are discussing whether they should go with a middle market or budget price.

Valeriy and Katya

Valeriy and Katya

Valeriy and Katya
I speak:
English, French, Russian, Ukrainian
I learn:
English, German, French, Polish, Turkish
Busuu berries :
38518

Valeriy and Katya: I am telling you that a budget price is the wrong pricing strategy.
Christine: I don’t really agree with you, a lower pricing is better.
Valeriy and Katya: But our customer perception is high and all our competitors have higher prices.
Christine: It doesn’t matter, the price should be affordable.
Valeriy and Katya: When you lower your price people assume that the product is of lower quality!
Christine: Yes, you might be right. I think a middle market pricing might be more appropriate.