Peter: I am telling you that a budget price is the wrong pricing strategy.
ricarossi: I don’t really agree with you, a lower pricing is better.
Peter: But our customer perception is high and all our competitors have higher prices.
ricarossi: It doesn’t matter, the price should be affordable.
Peter: When you lower your price people assume that the product is of lower quality!
ricarossi: Yes, you might be right. I think a middle market pricing might be more appropriate.