From ASAP to WYSIWYG: Business English Acronyms Explained

From ASAP to WYSIWYG: Business English Acronyms Explained

New to Business English? This comprehensive guide will help you decode and understand corporate acronyms and abbreviations used in professional settings.

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Chiara Pegoraro  Avatar

Chiara Pegoraro

Feb 6, 2025
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If you use English in a corporate setting, knowing common business acronyms and their meanings is essential to your job. Imagine you receive an email from work. After the usual “I hope everything is great” and general niceties, it announces that there is an important meeting. You read, “Time and date TBA, and FYI we will make sure that everything is on track to meet the KPI before the end of Q1.”

What?

As if learning a new language wasn’t enough, the wide variety of business acronyms and abbreviations in English can seem like a different language altogether. Sure, you could google them one by one, but that’s very time-consuming.

This comprehensive guide will help you better understand corporate abbreviations and memorize them in a way that makes sense. Once you know these, you'll soon be using business communication like a pro!

Emails and messages

Let’s start with a set of acronyms that are not business-specific but nonetheless appear in a lot of business communication. In business, there’s a lot of writing and messaging and checking older messages to understand when the boss will be around. In this type of written communication, being brief is key, so you will find a lot of acronyms.

Acronyms used in messaging

AcronymMeaningExample
BRBbe right backI need to step out for a quick break. BRB.
BTWby the way (used to add a comment or additional information)BTW, our meeting was postponed to 4pm.
DMdirect message (often used as a verb)I’ll DM you the details of your trip.
FYIfor your information (used to refer to something important that the reader might not know)FYI, I’ll be on holiday next week, so please refer to Sarah.
IAMin a meeting (often used as a temporary status on one’s profile)IAM until 10. For urgent matters, DM Alex.
ICYMIin case you missed it (used to bring up important information)ICYMI, our team received a special mention.
IDKI don’t knowIDK if the client saw the proposal yet. I’ll check with them.
IMinstant message (also used as a verb)In case you have any questions, IM me anytime.
IMOin my opinionWell, IMO we should prioritize customer care in this case.
LOLlaughing out loud (used to indicate a joke)I haven’t had my coffee yet, you can’t ask me that, LOL.
OMGoh my God (used to express surprise)OMG, did you see the feedback we got? It’s amazing!
OOOout of office (often used as a temporary status on one’s profile)Please remember to set your OOO replies before leaving for your holidays.
RSVPrépondez s'il vous plaît (used to indicate that you will attend an event, can be used as a verb)Just a reminder to RSVP for the team lunch next week.

Too soon or too late?

In business communication, it’s very important to have a clear idea about deadlines, schedules, times of arrival and other time-related concepts. A variety of acronyms offer a quick reference to time and are used in both day-to-day communication and in business. Let’s look at the most important ones in the table below.

Time-related acronyms

AcronymMeaningExample
ASAPas soon as possibleLet’s meet ASAP to go over the new changes.
EODend of dayPlease submit your timesheet by EOD Friday.
EOYend of yearLet’s schedule a meeting before EOY to establish a budget.
ETAexpected time of arrival (related to shipments)What’s the ETA on the shipment?
TBDto be determinedThe launch date for the new app is still TBD.
TBAto be announcedTime and place TBA.
Q1first quarter (from January 1 to March 31)We need to start Q1 with excellent results.
Q2second quarter (from April 1 to June 30)We’re projecting a 10% growth in Q2.
Q3third quarter (from July 1 to September 30)This will be one of the main focuses of Q3.
Q4fourth quarter (from October 1 to December 31)We’ll focus on end-of-year targets in Q4.

Let’s talk business

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A big, corporate family

“We are all a big family” is probably one of the most used phrases regarding business, but just like in a family, everyone has a role. If you want to speak about a family, you use words like sister, grandfather, uncle, and niece. But if you want to speak about your company, you'd better get familiar with words like CEO, COO, HR, and a whole set of business acronyms.

Acronyms to refer to business or company structure

AcronymMeaningExplanation
CEOChief Executive OfficerThe big boss. The highest-ranking executive in a company responsible for making major decisions.
CFOChief Financial OfficerThe executive in charge of all finances, including record-keeping and risk management.
CMOChief Marketing OfficerThe executive responsible for the company’s marketing strategy.
COOChief Operating OfficerThe executive overseeing operations and the day-to-day work of a company.
HRHuman ResourcesThe department responsible for managing employees, including hiring, training and firing.
PAPersonal AssistantA person providing administrative support to an executive, handling tasks like scheduling and travel arrangements.
PMProject ManagerThe person overseeing a specific project.
POCPoint of ContactThe person in charge of communications outside the company for a specific project.
PRPublic RelationsThe department in charge of maintaining a positive public image of the company.
R&DResearch and DevelopmentThe department in charge of the innovation, design and development of new products.
SMMSocial Media ManagerThe person in charge of a company’s social media strategy.

Common acronyms used in business

This next group of business acronyms are used only in the business world – you won’t see these outside of business contexts. However, they are very common in everyday business communication, so it’s worth spending a little time to learn them.

Business-specific acronyms

AcronymMeaningExplanation and example
B2BBusiness to BusinessWork between two companies rather than between a company and a single customer. Example: We’re expanding our B2B services to provide better support for wholesale partners.
B2CBusiness to ConsumerWork between a company and individual consumers. Example: The B2C campaign aims to increase brand awareness directly with consumers.
CMSContent Management SystemA software program designed to manage digital content. Example: The marketing team needs a CMS that allows for easy content scheduling and tracking.
DMPData Management PlatformA platform that collects and organizes data from various sources for digital marketing. Example: The DMP has helped us analyze customer data to optimize our marketing strategies.
KPIKey Performance IndicatorA specific set of objectives for a person, a team or a company. Example: One KPI for this quarter is increasing customer satisfaction by 10%.

Pronunciation note

All the acronyms seen so far are initialisms, a type of abbreviation formed by the first letters of a series of words. Initialisms are pronounced as a sequence of individual letters rather than a single word. Unlike other acronyms like NASA (pronounced as a single word) initialisms like FYI, TBA or CEO are pronounced by saying each letter separately, so you would say, ‘F-Y-I,’ ‘T-B-A,’ and ‘C-E-O.’

To do or not to do business?

Some common acronyms refer to complex concepts used when running a business. We could say that these are the philosophical acronyms of our series. Behind these acronyms are business ideas, types of analysis, and frameworks used in reference to project management, marketing and sales. Unlike the previous acronyms we’ve covered, these are pronounced as whole words rather than saying each letter individually. So the first acronym in the table below, SMART, is pronounced just like the word ‘smart’ (not ‘S-M-A-R-T’). In this way, saying these terms is faster and feels more natural in conversation, improving communication efficiency.

Acronyms related to business analysis

AcronymMeaningExplanation and example
SMARTSpecific, Measurable, Achievable, Relevant, Time-boundA framework used to create clear and attainable objectives. Example: One of the SMART objectives for Q2 is to increase online sales by 10%.
SWOTStrengths, Weaknesses, Opportunities, ThreatsAn analysis tool used to identify areas for improvement in a business or project. Example: The SWOT analysis highlighted our strengths in customer service but also revealed some weaknesses in marketing.
WYSIWYGWhat You See Is What You GetIn digital editing, this indicates a version of the product that resembles the final product. Example: The WYSIWYG editor makes it possible to create web pages without knowing how to code.

Wrapping up

Learning business English and its many acronyms can feel like studying a whole new language, but mastering these terms opens the door to effective communication in professional settings. Acronyms like CEO, FYI, and KPI are everywhere, from work-related social media like LinkedIn to professional emails. Understanding these terms will help you engage with colleagues and clients.

By building a strong foundation with the business acronyms in this guide, you’re not only learning vocabulary, but also understanding the complex concepts of business communication. Go ahead and put your professional skills to work – you’re ready to speak the language of business on your way to corporate success!

Want more business English?

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AUTHOR

Chiara Pegoraro  Avatar

Chiara Pegoraro

Chiara Pegoraro is an Italian teacher and content writer based in a small town near Florence (one of those places where great wine comes from). Chiara's first language is Italian, she’s fluent in English, Spanish, French, Portuguese and can fake it for a few minutes in Farsi. She likes to read, have a cup of tea and eat cake. She's really happy when she can do these three things at the same time.

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